Advertising on a Global Scale Essay Example for Free

Advertising on a Global Scale Essay When a company, brand, or product is marketed within several countries, a significantly different approach to advertising must be made opposed to if it was only being sold within one country. A company’s awareness of the international advertising can greatly affect how well a product is accepted by its target audience and how well it sells. The most important aspect of global advertising is an understanding of culture. This involves considering the language barriers, the cultural significance of images and signs, and the applicability that a certain product may have within different countries. Addressing these three factors, overall, can help to increase the appeal of a product or service; and it is essential that companies realize that implementing a standardized method of advertising is not always the most effective way to enter a foreign market. There have been several debates in regards to the regulation of global advertising. Two contrasting statements have been made—one that suggests that advertising standardization is the most profitable approach to international marketing, and another that promotes localization. Those who support the standardization method â€Å"†¦argue that standardizing advertising can help maintain a uniform global strategy and image of the firm, maximize the firm’s cost advantage and meet a universal need of people across the world† (Zou and Volz 2010: 57). The adaption method, however, stresses that differences and barriers between cultures, spoken languages, historical contexts, and socio-economic factors between various countries affects the way in which advertising messages are perceived and translated. It is therefore does not make sense to implement only one form of advertisement that is meant to span a variety of countries and cultures, because one single campaign cannot apply and appeal to every market worldwide. Perhaps the arguments in favor of standardizing international campaigns, particularly the language that is being used, stems from the fact that English has become the dominant language in the world. The majority of advertisers and other people who work in the global marketing industry speak English, regardless of what is their country of origin; and it appears as if many advertisers are beginning to apply this theory to the consumers. Despite the widespread use of English and the fact that is the most commonly used language in advertising worldwide, the concept of advertising standardization has been widely criticized in favor of adaptation. It is somewhat hasty to assume, after all, that all people worldwide are fluent in English, simply because most of those working in the business sector happen to speak the language. What about those in smaller towns or non-Western countries such as Cairo, Egypt? Egyptians who work in the tourist or hospitality industry are likely to speak English, but many of the average citizens—who are all potential consumers—will not necessarily speak English or be able to understand the writing. Studies have also shown that the use of a local language tends to appeal more to those who live in the area, especially within countries that perceive their spoken and written language to be a valuable part of their culture. Hornikx, Van Meurs, and De Boer write that â€Å"†¦ads that appeal to important cultural values (such as independence in the United States or loyalty in Mexico) should be more persuasive than ads that appeal to relatively unimportant cultural values (such as loyalty in the United States or independence in Mexico)† (2010: 171). Empirical studies have also proven that ads using the local language and cultural values of a country tend to be favored as opposed to those with a standardized language and advertising message (Hornikx, Van Meurs, and De Boer 2010: 171). Although it is clear that language adaption is important, the preference that locals have for their language does not imply that advertisers should not use English in foreign countries. They simply need to use English in a way that is effective in conveying the message behind a campaign, and have an understanding of how the English language is perceived in each particular market they are trying to enter. Among Chinese consumers who frequently purchase upscale or luxury goods, global advertising, brands, and products tend to be preferred over domestic good. This is because in Chinese culture, in particular, â€Å"†¦global advertising elements are valued as signs or surrogates for status, cosmopolitanism, excitement, modernity, quality, technology, and beauty† (Zou and Belk 2004: 71). If advertisers are going to use English, however, it is crucial that they simplify the language as much as possible in order to minimize the risk of misinterpretation. There is no point in using a standardized advertising campaign in China if nobody is going to understand what it says. In the Netherlands, the use of English slogans in advertising was also preferred to Dutch, so long as the slogans were easy to read and translate (Louhiala-Salminen and Rogerson-Revell 2010: 95). This shows how the use of English, in many countries, could actually be beneficial and profitable for a company; but since not all countries perceive English the same way, it is important for advertisers to understand how and English campaign will be accepted within their target market. English will not necessarily be preferred to the local language, nor will global brands necessarily be favored over domestic products— which proves that language adaptation should still be used in some situations as opposed to absolute language standardization. Along with deciding whether or not the local language should be used in an international advertising campaign, companies need to consider the visuals that they are using. What is the significance of the images within that culture? Could they possibly be negatively misinterpreted? What do the local consumers consider to be visually appealing? All of these factors, of course, differ between countries and cultures. Studies have shown that there is a significant difference between the way in which high-context cultures and low-context cultures interpret ads. These high-context cultures include China, Japan, the Mediterranean, and Arab nations, where a lot of information is left unspoken and messages are often coded. Low-context cultures, however, refer to the United States, Germany, the UK, and other Western European countries. In these countries, everything is relatively straight-forward and messages are made clear (An 2007: 307). An describes the findings from many studies, which all â€Å"†¦imply that the idea of employing advertising visuals that reflect the communication styles of a particular national market appears to be a promising strategy to effectively reach consumers around the world† (2007: 303). This suggests that multinational advertisers should seek to differentiate their visuals between Eastern and Western cultures if they wish to make a product or service appeal to the people. In the United States, for example, celebrities—from singers, to socialites, to athletes—dominate magazine pages, commercials, and billboards as the spokes models for various brands. This tends to attract the attention of the American public, as they recognize the celebrities and typically create a positive association between that celebrity and the product. In the Middle East, however, using a celebrity athlete to represent a box of cereal will not make that cereal appear any more appealing than if the box were blank. Advertisers, instead, must determine what will be visually pleasing to consumers in countries that have different values than those from more Western countries. In addition to finding what a will attract people in terms of advertising visuals, it is essential to be and respectful of cultural beliefs and customs. Consider countries in the Middle East, where Islam is a dominant part of society. This religion stresses modesty, especially amongst women. Kalliny et al describe how in countries such as Saudi Arabia, â€Å"†¦women are not allowed to walk in the streets with their faces uncovered†¦ [and there are] women wearing long clothing in 83 percent of Arabic magazine advertisements showing women, compared to the 29 percent in U. S. advertisements† (2008: 218). With female modesty being so important within certain cultures, it is extremely important that multinational advertisers be cautious about whether their visuals will be appropriate. It would not be a good choice, for example, for an advertiser to market a brand of women’s perfume in Saudi Arabia with an enormous billboard showing Britney Spears wearing a bikini and holding a bottle of perfume. This would be considered offensive and would not be beneficial for the popularity of a product. The Japanese cosmetics industry also presents an interesting example of the importance of visual marketing and how advertisers need to pay attention to what will efficiently sell a product. As the second largest market in the world in terms of cosmetics, it was estimated to be worth roughly 1. trillion yen back in 2003 (Barnes and Yamamoto 2008: 299). Research regarding what type of models Japanese women prefer in beauty campaigns indicated a surprising fact. Although white models are widely used in Japan, because they are considered to be the ideal form of beauty, Japanese women actually preferred to buy cosmetics that used Japanese models in the advertisements. Barnes and Yamamoto discuss how this is due to white models not being applicable to Japanese women in terms of physical beauty. The Japanese, for example, value fair complexions, while Westerners typically prefer tans. Additionally, â€Å"†¦since the Japanese facial structure is different from that of Westerners, they will not become similar in appearance if they use the same make-up as a Western model† (2008: 310). This proves how a choice of visual representation in an advertising campaign can greatly affect how a product is accepted within different countries, and how advertisers must adjust their images or models accordingly. As research within the Japanese beauty industry has shown, applicability is crucial in global advertising. If a product or service has no value, necessity, or appeal in a certain country, hen consumers will not purchase the product. An advertisement’s message and content, therefore, is important and can determine how much interest is generated amongst consumers. In one particular study involving 40 different advertising campaigns and 1200 consumers, the significance of content was examined. Van Den Putte states that the study indicates that â€Å"†¦after controlling for the effect of previous purchase behavior, the effect of message content strategy is generally larger than the effect of advertising expenditure† (2009: 669). This shows how it is not necessarily a campaign’s budget that determines the success of a product, but the message and content that it contains. Alcohol advertisements have been successful in tailoring their ads to suit the requirements of different countries and cultures. One example is the comparison of alcohol advertisements between the United Kingdom and Ukraine. Beefeater Dry Gin, a spirit brand that often appears in GQ magazine, markets their gin in Britain quite minimally. Their ad consists of a lime splashing into a bottle of gin, with the splash pattern forming the British flag. The slogan simply reads â€Å"Refreshingly London†, with one more line that says â€Å"Distilled in London since 1820† (Wolburg and Venger 2009: 15). That is all that is needed in order for British consumers to understand the product and find some sort of value in the liquor. In Ukraine, however, alcohol companies have to take a much different approach. Wolburg and Venger state that, because drinking has not been instilled as a cultural norm in Ukrainian society, â€Å"†¦marketers have had to educate Ukrainians about drinking various alcoholic beverages. Ads, magazine articles, and Web sites must not only teach Ukrainians how these drinks are prepared and consumed; they must also explain what makes certain brands authentic† (2009: 15). This involves the importance of cultural applicability—if alcohol advertisers do not understand the need to educate certain consumer markets about their product in detail, then consumers will not see a need for the product altogether. McDonalds has been one of the most successful companies in terms of launching their fast-food chains globally and adjusting their products and advertising campaigns to appeal to local consumers. In India, for example, many of the people do not eat beef; so to increase its appeal, McDonalds in India sells a lamb burger as part of its menu, and markets its fish fillet sandwich much more than it does in the United States. It also utilizes many small, local farmers and food suppliers in order to make the company seem more localized and appealing to the Indian consumer base (Sarin and Barrows 2005: 23). The original, American version of McDonalds would most likely have been unsuccessful in countries such as India if the company had not made some adjustments. If McDonalds in Indian maintained the same American menu, then the Indian public would undoubtedly not have been as accepting of the brand and its products. Not only was the company culturally sensitive to the dietary restrictions that many Indian people have due to religious meanings, but it also used local suppliers as an acculturation strategy. With a menu that conforms to the eating habits of India, along with the use of their own famers and suppliers, McDonalds has become well-adjusted to the global community and has effectively made itself applicable to a wide variety of cultures and consumers. Culture is the most important factor in any advertising campaign, regardless of its origin. Advertisers cannot simply use one campaign and expect it to be accepted, appealing, and applicable to every country. Standardization also forfeits the competitive edge that one brand may have over another if it is able to successfully integrate its product into a foreign market. Paying attention to the language, visuals, and significance of a product is essential in global advertising, and advertisers must alter their campaign in order to better suit the tastes and values of individual cultures.

A Comparison of Tom Regan and Stephen Rose

A Comparison of Tom Regan and Stephen Rose Brianna Still People often use animals for a lot of experiments even though most people think that is it wrong. People make up countless excuses to why its okay to do this. But it is not okay. Animal researchers and such agree with my opinion that using animals for tests that we as humans would never want to do, is bad and very hypocritical, yet unfortunately there are just as many scientists who say that it is completely fine and that there isnt really much harm brought to the animals. Mind you, these scientists have apparently never owned a beloved pet close to their heart. The two essays, Animal Rights, Human Wrongs by Tom Regan and Proud to be Speciesist by Stephen Rose, talk about the issue of animal rights, but are written on completely opposing sides. They both talk about animals that are used for human benefits but in two completely different ways. Regans essay is much wider in my opinion. Roses essay looks at a detailed and personal view in this subject matter. Regans argument is that ani mal usage should be stopped because animal experiments for humans is not justified. But, Rose challenges Regans idea saying that the safety of mankind is more important than the rights that we would like animals to have. He says that using animals for research is perfectly fine. Regan is better at explaining the subject and has more credibility with actual examples to give a whole image of the subject matter. Rose doesnt do so good because his material is only built from science and research. Regan just appears more logical and fair on the issue matter. According to Regan animals have ethical rights, so he states that he thinks that they should be treated with respect by sane humans. He talks about how a mans description about the whaling process to show how few rational humans killed a whale for their ravenousness (336). Regan happens to be a philosophy instructor, therefore the arguments and viewpoints that he makes are more trustworthy. For a long time, hes been quarreling for the rights of animals, thus his statements are supported with very sturdy reasoning and they are sourced from all types of fields from things like people, knowledge and science. He states that butchering animals for pleasure, luxury and experiments is not at all right or vindicated, so it shouldnt be practiced. Regan claims that if it cannot be justified, then it shouldnt be done. Of course most people and organizations that do these type of things cannot come up with a moral enough reason as to why what there doing is actually justifiable, hence he probes them to stop using these creatures unless they can deliver a fitting justification. On the opposing side, Rose discusses the prominence (and therefore, importunateness) of animals when it comes to research and exploration for the physical wellbeing and survival of people. He quotes Alzheimers as an example (342) from his own particular experience to illuminate the role that animals play in human research to find treatments for it. Roses arguments about animals rank in research are undisputable because these claims are backed up completely by logic and science. Rose, himself is a biology instructor and a researcher on the side, so his arguments are very much reliable, usable and logical. He says, The first statement is plain wrong; the second, the claim that animal have rights, is sheer cant (342, 343). Moreover, he speaks about speciesism and states that animal activists are speciesists too; they just prefer animals to humans. Though his arguments are solid, his credibility is weakened because his aims and examples are only from science. Also, his biasedness can be taken into consideration, because he is a researcher, not an activist. He doesnt care as much about the moral rights. Even though the practice of these beasts in research is essential, his opinions and arguments are weak because of the narrow space of his research. Regan has carried on about how science constantly ignores animals rights. He declares that the research on animals are just not justified sufficiently, and he thinks that using animals for our welfares is ridiculous. Regan talked about a rabbit in stock (337) to show how a rabbit is put through many pains just to find out the feasibility of cosmetics and such on people. Yet this example of the rabbit supports his idea, it doesnt shield the entire idea of research. Some researches about deadly diseases are unavoidable because they are vital to the survival of human life. Regans argument is still weak since he isnt able to describe exactly why this research cant be avoided. In total, Regan sounds pretty convincing, and his philosophies are pretty much effective regardless of occasional drawbacks. Rose clarifies how scientists have been able to find cures for things like Epilepsy, Parkinsons, diabetes, and such (343), and he talks about how fundamental animals are in that research. He says, How far the concept of right can be extended-to not swatting a mosquito that is sucking your blood? To prevent your cat from hunting and killing a rat? Does an ant have as many rights as a gorilla? (343). Rose additionally indicates that some species of are more privileged than others if that species is more important than the other one. He talks about the rights of animals being only relative, meaning that if animals are in a greater proximity with human than they have more rights and vice versa; if we are in more proximity than we are the ones with more rights. He feels that activists of animal are Speciesist themselves, so he its not wrong if its vice versa as anti-activists are speciesist too. He says, Just because we are humans, any discussion of rights must begin with human rights. (3 43). Rose is proud to be a speciesist in favor of humans since he thinks we should privilege humans over animals and he, himself is a human. Roses urgings and examples are pretty convincing and full of facts, but they keep being weakened by doubt about his limitation. Roses reasoning and good logic can also be flawed by arguments that are from every other field except actual science. Hence, Roses idea gives room for some doubt although his reasoning, facts and ideas about the research are very waterproof. Regans tactic for the topic is fair. He started somewhat aggressive, but then considerate and lastly suggestive. He says, Possibly the rights of animals must sometimes give a way to human interests (339). He knows that usage of animals for the happiness of humans, from time to time, cannot be completely rejected, but all he asks for is a legit, logical reason. He states that all cruel things done to animals should be justifiable, otherwise they shouldnt even be considered valid. Then, he suggests a relative approach of how a deed can be justified with an example of racism and sexism (339). He asked people to reduce animal use as much as they possibly can, and justify it every time they kill an animal. His hint of relative approach pleases the readers conscience and is able to leave an impact on readers mind. Rose, conversely, says that there are not any rights that are not as privileged as humans. His awareness of our human rights alongside animal rights calls the integrity of the readers. He mentions that animal activists are speciesist too, so we too can be speciesist of humans. Rose says that animal activists are the kind of people who take medicine for Parkinsons disease, for example, or insulin for their diabetes, and such although they know that those drugs or treatments were experimented on animals. Roses reasons are faultless, but overlooks that it is a normal human behavior to aid an illness with prescriptions and medicine. Any rational thinking being would do anything for the certainty of their survival, so his argument can be questioned if you put it in that light. Rose talks about Declaration of Animals in Medical Research (344) that is only signed by specialists and doctors, and not by other fields of people. Thats why, while Roses opinions about speciesism in favor of human s are reasonable, sound and considerable, his notions are weak because he is so narrow and bias. Regan effectively presented his notions, reinforced by legit factual evidence, lecturing all likely parts, whereas Rose built his thoughts on facts and examples solely from research and science and that made him that much less credible and it made his arguments narrow. Roses statements and ideas can be effortlessly weakened rather than Regans arguments, because there are definitely potential doubts about his biasedness, and also his arguments are just really narrow. Though Rose made some very solid points in his essay, he could have been a lot more effective, and Regans essay contains just about everything and talks about the obvious wrongs that the rest of us cannot and should not ignore. Works Cited Regan, Tom. Animal Rights Human Wrongs: An Introduction to Moral Philosophy. Rowman and Littlefield Publishers, 2003. Rose, Stephen. Proud To be A Speciesist.

The American Association of Retired Persons Essay -- essays research p

The American Association of Retired Persons (AARP)   Ã‚  Ã‚  Ã‚  Ã‚  Founded in 1958 by Dr. Ethel Percy, the American Association of Retired Persons (AARP) has been dedicated to addressing the needs and interests of older Americans. Percy felt that older Americans could attain a sense of satisfaction and fulfillment by remaining physically and intellectually active in society, thus came about his idea to form the AARP. The AARP is a nonprofit, nonpartisan, membership organization open to anyone, working or retired, over the age of 50. Based in Wash-ington, D.C., the AARP pursues its goals through service, advocacy, and education. The AARP's ultimate goal is to help older Americans achieve lives of independence, dignity, and purpose. The AARP is spread nation wide through local chapters and is run mainly by volunteer board members at the local and national levels.   Ã‚  Ã‚  Ã‚  Ã‚  The 33 million members of the AARP can expect many benefits as well as support from the AARP. The wide range of services span anywhere from movie tickets to grants for re-search. The AARP also has many publications in the form of audio and publications. The most famous of these publications is the bimonthly Modern Maturity which targets all readers inter-ested in AARP issues.   Ã‚  Ã‚  Ã‚  Ã‚  The issues and goals the AARP advocates span a great deal throughout the political, economic, and social arena. While diverse in its areas of interest, the AARP mainly concentrates on social issues. Being a nonpartisan organization, the AARP does not nationally endorse or contribute any money to the campaigns of any candidate running for national positions including presidency. Politics in the AARP is basically left to the individual to decide whom he/she will support. The only participation the AARP takes is through the AARP/VOTE program. The goals of the AARP/VOTE program are to educate AARP members and the general public about important economic, health and consumer issues, and about the positions taken by candidates for public office on these issues. They also inform candidates and elected officials of AARP's positions on key policy issues and help elected officials be more responsive to the needs of their districts or states by promoting effective communication with their constituents. AARP/VOTE is successful because of its effective methods used t... ... Security and private pensions by increasing the amount of contributions with more people working and by delaying payments. Finally, the AARP stands firmly against age-related driver testing. They say it is discriminatory and isn't the solution to the elderly's driving problems. The solution the AARP proposes is education. They would like to educate the elderly more about driving as well as having tougher tests when renewing driver's licenses. Another suggestion is to have more conspicuous and highly visible road signs. These ideas all together, says the AARP, would make roadways safer for all drivers. Thus, through this small sample of their large interest for social issues, one can get a better idea how the AARP stands.   Ã‚  Ã‚  Ã‚  Ã‚  Being a member of the AARP has it's many personal benefits as well as having the satisfaction that as an older person, one is still involved in society at the political, economic, and social levels. The AARP has been around for 38 years strong, being very effective and providing a solid voice for older Americans, and its success so far will assure its survival into the 21st century becoming one of the most well rounded organizations.

John Hale from the Crucible Essay -- Essay on The Crucible

John Hale, from the Crucible Dynamic, Reverend John Hale needs only this one word to describe him. That is what separates Hale from any other character in the Crucible, while most characters are entirely static, with the exception of Elizabeth. That is why I consider him to be the best, and most flushed out character in the Crucible. In this report I will describe and analyze the character of John Hale and try show why his is the best character in the Crucible. In the first paragraph I will analyze the character of John Hale and describe what just makes him so dynamic. At the beginning of act one we only hear about John Hale and can only make judgment upon what is said about him. From that information given we can draw some conclusions about John Hale. First of all he is a just man, which never changes throughout the entire story. We can also tell that he is a self-taught â€Å"expert† on witches, and believes that anyone can fall under the control of Satan. It is a quote from John Hale in the Crucible that explains this â€Å"until an hour before the devil fell, God thought him beautiful in heaven†(858 Miller). Now I will look later into the story and look into how Hale is slowly changing. Towards the end of the first act we finally get to see (or read) John Hale. Because of this there is some direct and indirect characterization by the author. We also get a look at Mr. Hales motives because of this. â€Å"Coming into Salem now, Reverend Hale conceives of himself much as a young doctor o...

Allen Ginsberg Essay -- Biography Biographies Essays

Allen Ginsberg Allen Ginsberg "saw the best minds of his generation destroyed by madness" ("Howl"). He struggled through family conflicts and homosexuality throughout his adolescence, and then he went on to become one of the most read poets of his time. Allen was a strong man who never allowed anything get the best of him, including fear. He made a list of all his fears, large and small, and then worked his way through them, ridding himself of one fear after another (Mitchell 30). His influence on everyone he came in contact with carries on even after his death, and many writers dedicate their time to documenting his life as it affected them. Readers of his poetry say he has "a delicate lyrical style reminiscent of certain seventeenth century poets" (Brinnin 49). Allen Ginsberg, father of the beat generation, was the embodiment of the ideals of personal freedom, nonconformity, and the search for enlightenment. Irwin Allen Ginsberg was born on June 3, 1926 in Newark, New Jersey, and soon after moved to Paterson, New Jersey ("Modern American Poetry"). He was his parent's second child, preceded by one brother, Eugene, who was named after a speaker his father was impressed with as a young child (Miles 30). His father, Louis Ginsberg, was a high school teacher and a moderate Jew Socialist, and Naomi, his mother, was a "radical communist and irrepressible nudist who went tragically insane during early adulthood" ("Literary Kicks"). Naomi grew up speaking Yiddish and learned to play the mandolin when she was young. She went to Barringer high school, which is where she met Louis Ginsberg in 1912, when they were both only seventeen (Miles 12). Often Naomi, who also suffered through recurrent epileptic seizures and a severe form of... ...shes it. Works Cited "Allen Ginsberg." Literary Kicks. Feb 2002. http://www.charm.net/~brooklyn/people/allenginsberg.html. Brinnin, John Malcolm and Bill Read ed. Twentieth Century Poet: American and British (1900-1970). St. Louis: McGraw-Hill Book Co., 1970. Charters, Ann. "Allen Ginsberg's Life." Modern American Poets. Feb. 2002. http://www.english.uiuc.edu/maps/poets/g_1/ginsberg/life.htm. Ginsberg, Allen. "Howl." March 2000. http://www.charm.net/~brooklyn/poems/howl.html. Kramer, Jane. Allen Ginsberg in America. New York: Fromm International Pub., 1997. Miles, Barry. Ginsberg: A Biography. New York: Simon and Schuster, 1989. Mitchell, Adrian. "The Man Who Set Me on Fire." New Statesman April 1997: 30(2) Mitgang, Herbert. Dangerous Dossiers: Exposing the Secret War Against America's Greatest Authors. New York: D.I. Fine, 1988.

Discuss the environmental imapact of Mt. St. Helens tectonic eruption

Mount St Helens is an active volcano, south-western Washington in the Cascade Range. The volcano which had been dormant since 1857, began to show signs of renewed activity in early 1980. On May 18 1980, it erupted with such violence that the top of the mountain was blown off and a cloud of ash and gases was sent to an altitude of 19 km (12 mi). The blast killed 57 people and destroyed all life in an area of some 180 sq km (70 sq mi); an even wider area was covered with ash and debris. It continues to emit ash and steam intermittently. As a result of the eruption, the mountain's elevation was decreased from 2,950 m (9,677 ft) to 2,550 m (8,365 ft). A National Volcano Monument was established here in 1982. May 18th 1980 a kryptodome appeared on the north side of the volcano, before this the volcano hadn't erupted for over 120 yrs. March 20th an earth quake happened right underneath the volcano signalling an eruption. Unfortunately Lavafrom the last eruption had acted as a plug, and blocked the volcano. Magma was rising at a rate of six feet a day,  casing a bulge on the side of the mountain (Kryptodome). Scientists were using GPS (global Positioning satellites) to monitor the Volcano. March 31st state of emergency announced,  20m exclusion zone was placed around the volcano. May 18th the Kryptodome receded 300 feet, at 8:32 a last surge of magma caused a 5.1 Richter scale earthquake. The earthquake caused an avalanche which took the side of the mountain out; this was followed by a horizontal blast which moved at 700 mph. The blast cloud ripped through the forest, and reached Spirit Lake filling it with debris. Two minutes from the start of the blast no signs of stopping. Landslide was biggest ever recorded. The satellite picture shows the damage of the volcano's blast to the forest. Thousands of trees up to 13km around the volcano were destroyed they were incinerated from the Pyroclastic flow. From there 30km around the volcano were blown down trees, that had to be salvaged for timber. Following that was the seared/scorched trees, which would take years to recover. The blast has caused severe damage to the vegetation around Mount St. Helens which will last for years to come. When Mount St. Helens erupted it caused massive damage to the climax community vegetation of the region mainly coniferous woodlands. With whole areas now covered in bare rock vegetation succession has now got to take place again. Starting with the pioneer communities having to reconalize the area. Vegetation succession takes years to finish with the Climax vegetation. The environmental impact of this is tremendous. However with this area it has patchy areas of growth because only the north side was affected by the blast. Half the are has a climax community and the other side has just started pioneer community. The hydrological effect of the eruption was localised to  Spirit Lake and the North and South Toutle River. Spirit Lake layer directly in the blast zone the brown earth surrounding the lake is the scorched earth. From the graph he immediate impact of the Pyroclastic flow, when it filled the Lake with debris form the Volcano it dramatically changed the temperature of the lake. Which in turn effected the vegetation and wild life in the Lake. The vegetation and wildlife was boiled alive. For the river to recover form this is would take years, to help along the process the ecologists of the area suggested that the fisheries department of the United States should replace the fish and plant new vegetation to help succession. The advice was acted upon and vegetation and wild life were added, causing a  Plagioclimax community. The main reason a lot of the devastation was caused was by the Lahars and Pyroclastic flows, the ground around the volcano is low lying land. If you look at the diagram on the right you can see the red represents highest ground and the purple is low lying ground. Because of this at the bottom of the Volcano is low lying ground and Lahars and Pyroclastic flows hug the ground. Causing the Pyroclastic flow to be directed down the slope on the north side because it is all low lying ground. The volcano only caused one global impact, the atmospheric dust cloud. Mount St. Helens before the eruption was 9,677 feet. After the eruption it dropped to 8,365 feet. The ash cloud reached over 15km into the sky, by two weeks it had encircled the entire planet. All around the world day had turned to night, this was a global impact that lasted for weeks. The lasting impact of the eruption will always been seen at Mt. St. Helens. As pic. 5 shows there has been a massive scare left on the Vlocano forever.

Why Movies Are More Then Just Entertainment

Movie are much more than just something we watch it is a story being told by the writer for us to interpret, it can be inspiring or gloomy it all depends how we as viewers see it. It can also be a way for some to live out an imaginary existence in and conventional world. Just look at movies like tron, star gate or even the borne series it helps people live out the life they desire. Movies are also a way for the media to influence and open the minds of its viewers. It is much more then entertaining, informing and educating, movies plays a big role in the way we perceive things. Movies can be a way for people to tell their own stories or communicate a message or get some point across with the type of movie they write. Like for example look at star war some think it is just a sci- fi movie but it is much more it has a very deep political undertone. Or Michael Moore movies like fairenhight 9-11 they were made to inform us as viewers what is going on in the world, some might say it is a little bias but to someone who really lives the story might say it is true. Movies have also become a big part of our daily lives in which they can sometimes have quite an influence on our behavior. They intrigue our minds which captivate us as viewers they transcend us into another dimension. As we try to associate with the stories of what we see we often find ourselves searching for similarities between these characters and ourselves. Movies are much more powerful then we all believe they help us face all kinds of social issues and personal one also. It teaches us life lessons that later on will help us through our daily lives, and sometimes a movie can make us feel emotions that we never thought we will. Movies are a way to disconnect from our world and live someone else’s. Everyone has a story to tell and movies are the visualization of it. From the zoetrope in 1864 to silent movies in 1903 to the movies of the 21st century, movies have gone through many changes in history. But the change that stayed the same during that time is the emotions behind the films. Since the invention of movies, each film ever made brought tears, joy, laughter, excitement, confusion, anger, happiness, sadness, and pain to their audiences. Not only did movies bring emotions, it brought entertainment to their audiences. It entertained them during the difficult times, the worst of times, the sad times and the happy times look at movies like the wizard of oz, snow white or gone with the wind, movies that came out during the great depression. the film industry has gave us entertainment ince it was invented and it will keep doing that till audiences loses interest in movies and in the film industry. Documentary, thriller, comedy, romantic, biography, animation. Movies are huge influence in our lives. When you feel like watching a movie, you can make the choice of choosing something that makes you laugh or cry, or simply you want to learn something that you are interested. In our culture it is a way of sometimes escaping from a routine that we have. Watching a movie i n a theater is a reward that we give ourselves and in some cases to our loved ones too.